<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dd30cc44-88df-4888-a86d-5b82027723db/marcioimagefornotion.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dd30cc44-88df-4888-a86d-5b82027723db/marcioimagefornotion.jpg" width="40px" /> Bring all of your ideas and research together on your sales page to start monetizing your ideas. This page includes proven areas and examples from other courses to make it as easy as possible for you to finalize the copy of your sales page. Remember to set a timer for yourself.
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The short answer is no.
But let me explain.
Why you shouldn’t add all of these areas to your sales page
What you are doing here is you are making your offer more “persuasive.”
People do not buy strictly through logic. Purchasing decisions are both emotional and logical. The areas below tap into proven psychological triggers that influence how people perceive your course, such as urgency, scarcity, authority, social proof, liking, the decoy effect, and commitment & consistency (reference: Influence, by Robert Chialdini).
If you are creating a course in an area that is in high demand or where there is very little competition, you can skip or skim through the Course Offer Design and Assemble Your Sales Copy work because people naturally tend to buy a course for something new/trending.
Why you should add all these areas to your sales page
The amount of work, time, and effort (maybe a few hours) you put into the areas listed below can greatly enhance your conversion rates (convert a higher percentage of people that see your sales page) and your perceived value, thereby allowing you to charge more.
If you can charge more and convert more people, you can easily 10x your revenue and your Customer Manufacturing ability. All of that without recording new videos, frameworks, guides, teaching, or coaching, making it super high-leverage for you in the medium to long term.
<aside> 💡 At the top of your sales page you want to include your POV and your 6Fheadline. Remember its better to be clear instead of clever.
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Example:
POV: You don’t want a skimmed logo.
6FH: I’ve helped over 500 entrepreneurs who wasted over $500 on logos they got on on Fivr or from their best-friends cousin, only to walk away frustrated with their “skimmed logo” in hand.
Write your headline here:
<aside> 💡 This section is designed to stop your customer and get them to see your idea as “different” and to help them realize any blindspots they have about your topic. These myths come from your POV and from the details you’ve gathered about your customers.
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Write out 1-2 myths/truths for your idea:
<aside> 💡 Your customer has likely tried a few other solutions and failed and is now knocking on your door. This section is designed to help your potential customer see that you’re course/training is a solution to the many alternatives out there. The trick here is not to compare your course to other courses. Instead, compare your course to other niches.
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<aside> 💡 Pretty straightforward, simply list any testimonials you have for your course/idea. Haven’t sold any yet? No problem, ask friends to try/walkthrough your course and give their honest feedback. Or use testimonials from past clients that speak to your abilities around this topic or how trustworthy you are. If you sell a course on how to get more leads using Facebook ads, you could have testimonials from past customer stating you helped them grow their business, and how it was a pleasure working with you.
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Include a quick story highlighting key points you uncovered in Mine Your Niche, especially your Origin Problem, Different POV to make it clear to people how you are different, what gap you are determined to fill why it’s important, and why you are the right person to do it (hint: it aligns with your origin). Include a photo of yourself as well.
Write about yourself here
<aside> 💡 use the work from your customer quadrant here
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Who its for
Who its not for
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This section is the list of modules and outputs that you created in your offer design.
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List your modules and respective deliverables here from your Offer Design Work.
<aside> 💡 Bonuses are a great way to enhance the value of your course and your ability to charge more. The key to bonuses is to think about the steps your customer will take during and after your course. Bonuses help your customer understand that you are so confident they will achieve success that you have already thought about what they’ll need after reaching the outcome you promise in your course. Example: A course for aspiring Copywriters will teach you how to write emails, sales pages, tweets, blogs. Bonuses will include contract templates to use with future clients, website template for their new brand/agency, link to accounting software so they can send invoices, a training on how to get clients using instagram and so on. List at least 2 bonuses these can also be an additional coaching call, workshop with you or your team.
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List your bonuses here
<aside> 💡 A guarantee is another great way for you to tell your customer you stand behind your work. You can design your guarantee however you want, but here are some key building blocks.
1. What will you give in return - will you give them their money back, more time, more access to you, will you do the work for them, will you refund them and pay them to find someone else? 2. What triggers their guarantee - will they have to try it for some time, will they have to show up and do the work, will they have to love the first class or plan, 3. Naming - Think back to your POV, your course outcome, and the perception of the value you want to communicate here. Examples: “Love it or leave it guarantee”, “1-year guarantee”, “30-day money-back guarantee”, “Get 3 sales in 3 days guarantee”, “Lose 10 pounds in 1-month guarantee”.
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Write your guarantee here
<aside> 💡 No need to be sleazy or create false scarcity, but its helpful to give your prospect a push to get them over the line. examples:
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Write your scarcity statement here
<aside> 💡 The more you can charge, the better. A higher price communicates higher quality and tells your customer there's something “different” about your course/solution, especially when every other course is priced the same way. It’s a good idea to charge less, to begin with, so you can get testimonials, then increase your rates after that.
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Date: [insert date here]
<aside> 💡 Add more testimonials or repeat the same testimonials from the section above
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<aside> 💡 If you are just getting started and don’t have FAQs, answer the basic questions below and any other questions you know how to answer based on your customer research.
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Example questions you can answer in your FAQ:
Add your FAQs here
<aside> 💡 Picking the right launch date for your course is important. Giving your course a clearly defined start and end date is a way to instantly create “urgency” and can enhance the persuasiveness of your offer. Avoid launching on major holidays, and be mindful of seasonality as well.
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[insert date here]
<aside> 💡 There are a million ways to price your course. Use the to choose a price, and it’s okay to charge a lower price when you are getting started and want to validate your course's ability to “help people.”
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