<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dd30cc44-88df-4888-a86d-5b82027723db/marcioimagefornotion.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/dd30cc44-88df-4888-a86d-5b82027723db/marcioimagefornotion.jpg" width="40px" /> Bring all of your ideas and research together on your sales page to start monetizing your ideas. This page includes proven areas and examples from other courses to make it as easy as possible for you to finalize the copy of your sales page. Remember to set a timer for yourself.
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The short answer is no.
But let me explain.
Why you shouldn’t add all of these areas to your sales page
What you are doing here is you are making your offer more “persuasive.”
People do not buy strictly through logic. Purchasing decisions are both emotional and logical. The areas below tap into proven psychological triggers that influence how people perceive your offer, such as urgency, scarcity, authority, social proof, liking, the decoy effect, and commitment & consistency (reference: Influence, by Robert Chialdini).
If you are creating an offer in an area that is in high demand or where there is very little competition, you can skip or skim through the Course Offer Design and Assemble Your Sales Copy work because people naturally tend to buy a course for something new/trending.
Why you should add all these areas to your sales page
The amount of work, time, and effort (maybe a few hours) you put into the areas listed below can greatly enhance your conversion rates (convert a higher percentage of people that see your sales page) and your perceived value, thereby allowing you to charge more.
If you can charge more and convert more people, you can easily 10x your revenue and your Customer Manufacturing ability. All of that without recording new videos, frameworks, guides, teaching, or coaching, making it super high-leverage for you in the medium to long term.
The structure proposed here is not set in stone.
You can change the order of these sections as you see fit, and based on your testing.
If you have an offer that is $2k and below a sales page should be fine.
For offers above $2k, consider using a sales call.
<aside> 💡 Make a statement for or against a specific approach/outcome/solution.
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Structure: [your stated position (for or against)]
Example:
“This is the end of software” -Salesforce
“You don’t want a skimmed logo” -Total Brand Sprint
“Storytellers shape the future. “ -Competitive Storytelling
“Leaders in tech are masters of storytelling.” -Storied
The new way leaders in tech are using to accelerate their influence and careers.
Write your POV statement here:
<aside> 💡 At the top of your sales page you want to include your 6Fheadline. Remember its better to be clear instead of clever.
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6F Headline Framework:
We help [avatar] get [value] in [time frame] without [obstacles] so they can [benefit]
Example: We help introverted consultants 10x their revenue without working longer hours so they can leave their 9-5 job (forever).
We help introverted authors 10x their revenue without years of building an audience so they can have the freedom to write and share new ideas.
We help quiet consultants 10x their revenue without becoming internet celebrities or working longer hours.
Write your headline here:
<aside> 💡 This section is designed to stop your customer and get them to see what's holding them back (perceived or real) and show them that its not their fault.
The real problem = The who/what that is making “getting the outcome” difficult or impossible. The key here is to align this obstacle to “how your mechanism” makes getting the result possible. Framework: Empathy + Problem + Solution + Mechanism
No leads → Spaghetti testing → Rapid Testing → Rapid Testing Program
Belly fat → Low testosterone → High testosterone → Testosterone Triumph
Foggy brain → Bad gut bacteria → Good gut bacteria → Healthy Gut Protocol
Low productivity → Poor sleep → Restorative sleep → Restorative Sleep System </aside>
Examples:
Write out 1-2 myths/truths for your idea:
<aside> 💡 Your customer has likely tried a few other solutions and failed and is now knocking on your door. This section is designed to help your potential customer see that you’re course/training is a solution to the many alternatives out there. The trick here is not to compare your course to other courses. Instead, compare your course to other niches.
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<aside> 💡 Pretty straightforward, simply list any testimonials you have for your course/idea. Haven’t sold any yet? No problem, ask friends to try/walkthrough your course and give their honest feedback. Or use testimonials from past clients that speak to your abilities around this topic or how trustworthy you are. If you sell a course on how to get more leads using Facebook ads, you could have testimonials from past customer stating you helped them grow their business, and how it was a pleasure working with you.
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Include a quick story highlighting key points you uncovered in Mine Your Niche, especially your Origin Problem, Different POV to make it clear to people how you are different, what gap you are determined to fill why it’s important, and why you are the right person to do it (hint: it aligns with your origin). Include a photo of yourself as well.
Write about yourself here
Who it’s for and Who it’s not for
<aside> 💡 use the work from your customer quadrant here
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Who its for
Who its not for
What you get
<aside> 💡 This section is the list of modules and outputs that you created in your offer design.
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List your modules and respective deliverables here from your Offer Design Work.
<aside> 💡 Bonuses are a great way to enhance the value of your course and your ability to charge more. The key to bonuses is to think about the steps your customer will take during and after your course. Bonuses help your customer understand that you are so confident they will achieve success that you have already thought about what they’ll need after reaching the outcome you promise in your course. Example: A course for aspiring Copywriters will teach you how to write emails, sales pages, tweets, blogs. Bonuses will include contract templates to use with future clients, website template for their new brand/agency, link to accounting software so they can send invoices, a training on how to get clients using instagram and so on. List at least 2 bonuses these can also be an additional coaching call, workshop with you or your team.
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🛠️Create Your Sales Page
