One of the fastest ways to make your course appear “different and valuable” and to distance yourself from your competitions is to use “different” words.
And you can design new words to make it clear what about your solution or outcome is different, and how the past solutions suck.
Here’s what this looks like in action:
You don’t want to [old way]. You want to [new way].
Join [solution]
More examples:
You don’t want to be more productive. You want to go from doing $10 work to $10k work.
If you complete more tasks, but the tasks are just busy work, did you really produce more?
If a task gets done and is worth $10 bucks. Will you
You don’t want to be busy. You want to be productive.
The fastest way to be more productive is to drop the $10 and $100 per hour work.
Working harder is not the way. Master $10k work instead.
Say goodbye to the hustle by mastering $10k work.
Join ****Supercharge Your Productivity and Master $10k work.
Old way or outcome: