<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/58c61395-fabb-4a8c-88f7-877e344bf537/marcioimagefornotion.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/58c61395-fabb-4a8c-88f7-877e344bf537/marcioimagefornotion.jpg" width="40px" /> Pick a price you feel confident about for your course.

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Photo: Forbes

"Price is what you pay; value is what you get.” -Warren Buffet

How much is your customer currently paying to solve this problem?

ex: books, tools, professionals

Enter your answer here:

What is the cost of not solving this problem for your customer?

ex: insomnia, time wasted, consultants, remedies, frustration, money

Enter your answer here:

How fast do you want to acquire customers?

Are you willing to invest in paid ads or do you want to acquire customer strictly through organic channels?

Enter your answer here:

What “new” situation (ex: market trend (inflation), technology (chatGPT, algorithm update), makes your course appear to be something more relevant, urgent/needed for today?

Enter your answer here:

Can you use a higher price to set your course apart from other competing solutions**?**

ex: If other courses in your niche are priced at $300, could you set your price at $1000, $2000, or $3000 so your prospects take notice and ask “whats different about this course?”

Enter your answer here:

How much will you charge for your course?