<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5f15a2e0-ef9f-44b0-b93a-8e29dcd8cb89/marcioimagefornotion.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5f15a2e0-ef9f-44b0-b93a-8e29dcd8cb89/marcioimagefornotion.jpg" width="40px" /> Turn your ideas into branded solutions to quickly increase your authority

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One of the easiest ways to make your ideas stand out is to use a framework to describe what makes your approach different.

Why create frameworks for your ideas?

  1. Easier to understand - The world is chaotic, so there are always opportunities to create order. One of the hidden powers of a framework is that it helps other people understand a situation the same way you do.
  2. Memorable - When you give your idea a relevant model/framework/metaphor, it will help your leads/prospects/customers remember your idea from all the others.
  3. Visual - If a picture is worth a thousand words, a framework is worth 10x more.

Steps to create your framework


You’ve already created a roadmap for your course, and now you want to create a framework for as many of your modules as possible.

These will serve as your unique IP to help you distribute your ideas via blog posts, videos, tweets, sales calls, workshops, and more.

It’s the kind of high-leverage work you will do once and reap the rewards for years to come.

1. Pick a framework

Here are some of the most effective ones for course creators:

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Grid

Use these to help prioritize and distinguish between different kinds of information.

Bullseye or Pyramids

Use these to describe a hierarchical relationship of information. Pyramids are also used here.

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Cycle

Used to describe things like flywheels, and recurring processes. Use images organized in a sequence that begin and end in different places. Good for describing your course, roadmaps as well.

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Process

Images used to describe a process have a starting point and an end point.

Canvas

A canvas is similar to a grid but contains more information and is designed to give your customer an “overview” of how your process fits together.

2. Name your model